SEO
SEO · Search Engine Optimization
Be found on Google
Technical structure, indexing, content, headings, internal links, performance, page quality and search intent.
Search & AI visibility
SEO, GEO & AEO:Improve your visibility on Google and AI search
Be found on Google. Be understood by AI.
People are no longer searching only on Google. They are also asking ChatGPT, Gemini, Copilot, Claude and other AI tools for recommendations, services and answers.
I help businesses improve the structure, content and technical foundations of their websites so they can be better understood by both traditional search engines and AI-powered search tools.
Search has changed
A potential client may now search in several different ways:
- Google Search
- Google AI
- ChatGPT
- Gemini
- Copilot
- Claude
- Perplexity
In many cases, people read the answer directly instead of visiting ten different websites. That makes it more important for your website to clearly explain:
What your website needs to make clear
- 01Who you are
- 02What you offer
- 03Where you operate
- 04What makes your service different
- 05Which questions you can answer
- 06Why your information can be trusted
Three angles, one goal
SEO, GEO and AEO, in plain terms
GEO
GEO · Generative Engine Optimization
Be referenced by generative search
Improve how your business, services and expertise are represented in content that AI-powered search systems can retrieve and cite.
AEO
AEO · Answer Engine Optimization
Become a clear answer
Structure content around real customer questions, direct answers, useful information and clear service expertise.
Audit checklist
What I check on your website
Practical points, reviewed one by one on your actual pages.
Technical SEO
- Indexing
- Sitemap
- robots.txt
- Canonical tags
- Mobile
- Performance
Content structure
- H1 / H2
- Titles
- Meta descriptions
- Service explanations
- Product explanations
- Internal linking
Images
- ALT tags
- Compression
- Relevance
Structured data
- Organization
- LocalBusiness
- Service
- Product
- Breadcrumb
- Other relevant Schema
Search tools
- Google Search Console
- Bing Webmaster Tools
- Google indexing
- AI search visibility checks
AI discoverability
- Important customer questions
- Brand mentions
- Citations
- Competitor mentions
- Important pages being referenced
Existing website
Improve what you already have
In many cases, a website does not need to be rebuilt.
I can improve existing pages so they better explain your services, answer the questions your customers actually ask and give search engines clearer information about your business.
Possible actions
- Rewrite or improve existing content
- Improve headings
- Clarify service descriptions
- Create stronger internal links
- Improve calls to action
- Add useful customer questions
- Improve Schema
- Improve images and ALT tags
- Improve page performance
New pages
Create dedicated pages when needed
Sometimes a service or product deserves its own page.
I can create or improve dedicated SEO-focused pages for:
- Services
- Products
- Locations
- Categories
- Important customer needs
The objective is not to create hundreds of low-quality pages. Each page should have a clear purpose and provide genuinely useful information.
AI visibility
How visible is your business in AI search?
As part of an audit or ongoing work, I can review how your business appears for relevant questions in AI-powered search tools.
What I compare
- Whether your business appears
- Whether your website is cited
- Which competitors appear
- Which sources are referenced
- What information is missing from your website
Example questions
- “Who provides [service] in [location]?”
- “What is the best solution for [problem]?”
- “Which company offers [product/service]?”
- “What should I choose between X and Y?”
AI-generated answers can change, and no provider can guarantee a citation or ranking. The goal is to improve the quality and visibility signals of your website over time.
Where to start
Start with an SEO / GEO / AEO audit
A review of where your website stands today, on Google and in AI search.
The audit can include
- Technical review
- Indexing review
- Content review
- Schema review
- Google Search Console
- Bing Webmaster Tools
- AI visibility checks
- Competitor comparison
- Priority recommendations
What you receive
Clear priorities rather than a long technical document. For example:
- 1
Priority 1
Improve a key service page
- 2
Priority 2
Fix an indexing / technical issue
- 3
Priority 3
Create content for an important customer question
Ongoing work
Continuous SEO & AI visibility improvement
SEO and AI visibility are not one-time tasks.
I can continue working on the website each month by reviewing performance, identifying the next opportunity and improving the most important pages.
A month can include
- Review search visibility
- Review AI citations / mentions
- Optimize one priority page
- Improve content
- Improve internal linking
- Update Schema
- Fix indexing issues
- Improve service / product pages
- Identify the next opportunity
A note from Olivier
Why I work on SEO, GEO and AEO together
For years, I have helped clients build, maintain and improve their websites.
A large part of my work already includes SEO, performance, content structure, technical fixes, landing pages and conversion improvements.
Search is now changing, so I am extending the same work to AI-powered search.
For me, SEO, GEO and AEO are not three completely separate services. They are different parts of the same objective:
making a website clearer, more useful and easier to find.
OG
Olivier Guyot
Web consultant & developer, AllBeeWeb
Contact
Tell me about your website
Share your website and what you would like to improve. I'll look at it before replying, so the answer is about your site, not a generic offer.
Want to know how your website is currently performing?
Send me your website and tell me what you want to improve. I can review the current situation and recommend the most useful next steps.